The Paris store will be one of the first locations to feature What For’s revamped store layout and design.

Wood flooring is used throughout the space. This theme follows with natural untreated rustic wood beams on the ceiling. Silver trim lines the space and tables to highlight the shoes on display.

Stone like marble, raw concrete wall, and stone also line the walls.

The storefront, grey in colour with trimmed molding, perfectly frames the shop with a French flare.