In the spring of 2025, amidst the layered textures of Hong Kong’s urban fabric, a quiet collaboration unfolded between French artist Hopare and our agency. The occasion was HKWalls, the city’s annual street art festival, known for its ability to turn walls into windows, revealing stories, identities, and moments of reflection.

As the sole sponsor of the mural, we were proud to support a project that speaks to the subtle power of art in public space. The artwork found its place on the façade of PMQ, a building that stands as a symbol of heritage conservation and creative renewal in the heart of the city.

Hopare, whose work often bridges abstraction and portraiture, brought to life a mural that felt both intimate and expansive. His lines, fluid yet deliberate, traced the contours of a face that seemed to emerge from the wall itself, an anonymous figure, perhaps, but one that carried the weight of shared memory and silent resilience.

In Situ’s involvement was not about spectacle, but about creating space for the artist, for the city, and for the conversations that art can quietly spark.

There was no grand unveiling, no loud declarations. Just a wall, a city, an artist and a team who believed in the subtle power of presence. In a place like Hong Kong, where stories are often told in fragments and gestures, this mural became a moment of stillness, a pause in the rhythm of the street.